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Thomas Eye Group has been providing eye care services to thousands of patients ranging in age from infants to seniors for over 40 years in the greater Atlanta community. As a full service eye care provider, Thomas Eye Group provides outstanding eye care and superior quality patient experiences. When beginning to redesign the Thomas Eye Group logo, it was crucial to remain true to the original design and style. With over 10 locations in Georgia, I wanted to maintain brand recognition, while expanding the Thomas Eye Group brand to complement the leading eye care practice they had become. I constructed an extensive style guide for Thomas Eye Group including an expanded color palette, typography guide, illustrated patterns, and more. Through this guide, marketing materials, email campaigns, and social media pieces were created.
