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Based in the 12 South neighborhood of Nashville, Tennessee, Emerson Grace provides a carefully edited selection of elevated casual wardrobe staples for the fashion-forward female. Emerson Grace's previous branding and website had been done at various times, and reflected a lack of cohesion. My goal was to design a cohesive visual identity across all platforms by creating a refreshed website, implementing weekly email campaigns, while developing and managing a social media presence. Expanding and creating a visual identity establishes brand awareness and allows Emerson Grace to carve out its place in the Nashville fashion landscape.
