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Cassie Johnson always had a love for sports and athletics and ultimately decided to pursue professional coaching. Born out of a desire to form a wellness community, Tally Ho Fitness strives to keep individuals engaged and informed on healthy habits in and outside of the gym. My goal was to design a visual identity for Tally Ho Fitness that felt cutting-edge, premium, and inclusive. The logo aims to be simplistic, yet recognizable, while attracting young professionals with a passion to reach their fitness goals.
